Month: November, 2014
Tuesday, November 25, 2014
The staff at Factor 360 would like to wish you all a wonderful Thanksgiving Weekend! We will be closed to spend time giving thanks with our families.
As you are making your gift lists for friends and family, consider purchasing gifts locally from small businesses, don't be distracted by big box retailers who have spent so much competing for your attention. Here's why. Take the state of our economy into consideration, buying local could be the best decision you could make. For example, according to the Andersonville Study of Retail Economics, local business generates 70 percent more local economic activity per square foot than big box retail.
Our environment also benefits from your decision to shop from local businesses. According to the Environmental Protection Agency (EPA), industrial pollution is responsible for almost 50 percent of the pollution present in the United States. Shopping locally helps cut down on processing, packaging and transportation waste, leading to less pollution. Overall, buying local is a chance to support the growing Maker Movement, meet talented artisans and small business owners who take great pride in their work, experience handmade, one-of-a-kind and meaningful gifts and support your community. Consider this, and the stats in this infographic, when deciding where to make your purchases this year.
Are you a local company looking to increase your marketing this season? Contact Us!
Categories: eCommerce, Email Marketing, Marketing, Public Relations, Social Media
Tuesday, November 11, 2014
With the busy summer fishing season coming to an end, Dakota Walleye Guide Service decided it would be a great time to refresh their online presence. Factor 360 was happy to assist.
First on the list was branding. The team at Factor 360 proposed that “Dakota Walleye – Karl Palmer Guide Service” was a little long, so it was shortened to Dakota Walleye Guide Service. The logo was reworked to a simple, clean design, easy to reproduce for print and promotional pieces, with a serif font and a distinctive walleye outline, favored by Karl.
The website design followed suit, combining Karl’s hidden talent for photography with a fresh, outdoor, tourism-based feel. Factor 360 creates all their new websites using a fluid, responsive design, meaning the layout of dakotawalleye.com will adapt for mobile devices and tablets.
The team at Factor 360 took the existing content and ideas created by Karl Palmer and stepped things up a notch to create a more streamlined and consistent content strategy. Thanks to another of Karl’s hidden talents: writing, all the content took was a little tweaking to make it really stand out.
Contact us today to boost your presence and launch your business to the next level!
Categories: Brand Identity, Responsive, Web Blog, Web Design, Web Development
Wednesday, November 5, 2014
The team at Factor 360 recently had the pleasure to work with OaheTV on launching a fresh new website with an updated brand identity designed by DesignWorks.
We completed several different steps while collaborating with the client and the software they use to show our community the latest local events. It is now fully responsive and has a modern yet classic feel that is simple to navigate.
The steps to create this website included:
- Content Management
- Search Engine Optimization
We encourage you to explore this website on all devices to understand the improved responsive technology at www.oahetv.com
Categories: Brand Identity, Responsive, SEO/SEM, Web Design, Web Development