At Factor 360, we know how important this is.  We work hard to see your problems and your needs from your point of view. Our clients are always our first and most important creative challenge.  Don’t be surprised if we make you crazy by asking you to restate your problems and needs until we get a handle on how your brand can connect on an emotional level.  And that’s not all!  We’ll also want to know what special methods or tools you are presently using to solve these problems.  We’ll work together with you to put ourselves in the place of your customer.  And then we’ll do things like invent fictitious product descriptions to stimulate ideas and discussion.  Because we know that effective market research and sales strategy requires just as much creativity, enthusiasm and perfection as product development does.       

 

 

At Factor 360, we’re a full service agency with 30 years experience.  We’ll work with you to find the best means of reaching your customers, wherever they are! 

 

We know that tough economic times demand productive ads that produce a measurable ROI.  Every ad must direct a prospective customer to do something, such as visit your website or contact you by phone and you must give them excellent reasons to do it.  We’ll help you create ads that provide prospects with small “a-ha” moments when they realize you offer something different that no none else does.  And it’s important that your ads work to engage the right people!  Like a heat-seeking missile, your ad should single out your best prospects and speak to them in their own language.  And visually, it helps if they can see themselves represented in your ads.  Make all of your marketing claims credible and place your ads in the media your prospective customers look to for information on what you market and you’ll successfully propel them toward a sale.        

 

 

At Factor 360, we know it takes creativity to set your company apart.   We’ll work with you to identify your target market and get right to the heart of your message.

 

If you want to take new ideas through to satisfied customers, it’s critical to understand what your customers need and what motivates them.  And sometimes this means narrowing your focus.  Who represents your best opportunity for growth?  Who are your heavy users?  We’ll help you create an authentic message that will differentiate your company in the marketplace and connect you with your targeted customers.  Not just for one sale or one season but for going the distance by humanizing the experience and communicating with your customers early and often, using new techniques, technologies and capabilities.