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Are You Making the Best First Impression Possible?

Thursday, September 18, 2014

Are you making the best first impression possible? The look and feel of your logo makes a larger impact on consumers than you may think.

Your logo is a visual representation of everything your company stands for. Ideally, your company logo enhances potential customers and partners' crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.

There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike's swoosh-that become linked to a company's brand.

Growing businesses can rarely afford the millions of dollars and years of effort required to create these associations, so a logo that clearly illustrates what your company stands for may be a better choice. Even a type treatment of your company's name may be too generic, customers should be able to tell what you do just by looking at your logo.

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Categories: Brand Identity, Marketing, Web Blog