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Non-profit Services: Year-End Appeal

Monday, December 15, 2014

It has been proven that people give to charities at the end of the year. For individuals, the end of the year is often a time to make up for not giving during the rest of the year, or it can be a time to spend the remainder of your charitable giving budget before the start of the new year.

Most businesses working on a calendar year basis, the end of the year is the time to spend down their charitable giving budgets by making donations. As the saying goes, they have to spend it or lose it to new budgetary year.

If you aren’t making year-end fundraising appeals, you may be missing out on a potentially large pool of fundraising revenue. Every non-profit, no matter how small or large, should be reaching out at the end of the year.

We can partner with you to increase your return on investments in the following ways:

  • Design a year-end direct mail piece to make an appeal for giving.
  • Create a year-end e-blast, asking for gifts that reflects the message in the direct mail letter.
  • Send a follow up e-mail to all of those on your list who did not open the first e-mail.

Our staff and the user-friendly 360WebCMS can assist with all of your non-profit fundraising strategies. Our websites includes an e-mail newsletter module that is easy to use and all sent mails can be tracked to see who is opening and reading your messages! Contact us to boost your presence and year-end presents!

Categories: Email Marketing, Marketing, Public Relations