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Paid Placements on Social Media

Tuesday, September 23, 2014

Years ago companies like yours and ours joined social media sites to increase brand awareness and it was well received by target audiences. This is changing and these sites are making it more difficult for you to reach your customers. Paid placement is now the best way to boost your presence, although the pricing is reasonable; how, when, and what you post is more critical than ever.

As we move from earned media into paid media, marketers are spending more time – and money – investing in paid or sponsored placements to engage hard-to-reach business consumers. Changes to the Facebook algorithm in late 2013 have already produced a 44 percent decline in non-sponsored brand content in users’ newsfeeds. LinkedIn, Twitter, and even Pinterest now offer sponsored content placements and ads that promise specific reach. The days of free reach are over. If you don’t pay, your followers very likely won’t see anything you’re doing in the social realm.

Our team suggests posting strong calls to action with effective supporting element with a link back to your website. Facebook is great at assisting in converting customers, but the real importance is when they land on your website. This is where they learn about and invent in your company.

Categories: Marketing, Social Media, Web Blog